Top Marketing Presentation Ideas

By Max Andersen


Convincing your audience to vote for your marketing plans can be a challenge and because of this, you would need to come up with different effective ideas to present your proposals. You would need some tools and some strategies to ensure an effective discussion and for the proposal to linger on the minds of your listeners. Begin with announcing your goals for the business and follow it up with further elaboration of ideas on your reserves.

Points in Presenting Marketing Plans

A good presentation has an outstanding content, a clear goal, organized format and includes some things that will surely catch the attention and interest of the attendees. Another thing that you have to remember while presenting is to KISS or by keeping it short and simple. Your attendees may have other things to do and it is important that you are putting this into consideration. Keeping it short and simple gives you the advantage to make everything clear to the audience by having enough time to answer their questions. Go straight to the point and avoid fillers or stray items. Make sure that your listeners are focuses on everything that you are discussing.

Remember the four Ps of a marketing presentation. The first P stands for product and it requires the speaker to describe it in front of their audiences and make them understand its usefulness or why the market needs it. The second one is the price which should be set on a certain tier. The third P is the positioning segment or the target consumers and the last P is for the place where the products or your services will be distributed.

Steps in Marketing Presentation

Gathering information is the first thing to do before the conference or presentation. Conduct a research about the facts and present it to your listeners. You cannot expect for people to believe you with plain words especially if you will be talking about numbers. Provide information about statistical data, survey results and market trends. Use comparison and historical data to make the presentation more credible.

Making use of visuals will make your presentation a lot more convincing. Use different office applications and provide your audiences with graphs, slideshows, pictures, flow charts, pie charts and animated characters. Design them to explain them some trends or data about sales growth and decline or making a comparison between ratings of your company and its competitors. Try sharing some stories that will help you explain the situation or importance of the content of your presentation.




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