What To Include When Printing Press Kits
Visibility is a key factor when it comes to making sales. Unless you are visible in the different media platforms, you will not be able to grab the attention of your target market. This is why companies invest in huge sum of money just from publicity and promotion. They need it.
If you cannot get the direct attention of the people, you can begin targeting the reporters. They have high public credibility and are mainstream players in the field of publicity. Strategic printing press kits is important to convince of how newsworthy you are. Once they believe that you deserve a place in their paper or a time slot in their prime time broadcast, you have huge awareness factor already.
These kits will be vital in publicity and as such, you need to prepare. You have to plan ahead of time as to the content that you have to include. You would not want to burden reporters as well with information which are not directly related to the venture that you want them to cover. Be specific and informative. They want clarity, not generalization. Let us take a look at the basic things that should be available on the kits.
First are the facts about your company. If you are a big company, then you can say that major media entities already have a file information about you. However, if you are a small or a beginning company, you should grab this opportunity to introduce yourself well. You may include a short history of your company, the people who started it. Anything that you believe is compelling about your business should be included here.
Second is the highlights. Being informative does not mean that you need to divulge everything. What is important is you focus to the central message that you want to say. Remember that people have a limited attention span so you have to be able to convey your message, fast and effective in the first few seconds of the report.
Previous news reference. If your company has been mentioned by a previous news portal, then include it. If you have some notable online review about your products, the use it as reference. This will help reporters get to know you better in case it is their first time hearing about you.
FAQs. Scheduling a one on one interview with various networks may not be possible given your own tight schedule. In this case, provide beforehand some FAQs that you think must be included on the report or you think the reporters will want to know. Of course, this has to be related to the current project that you are introducing.
Contact information. This is pretty obvious, but there are still some companies who fail to provide this salient information in their press kits. You need this so that the reporters can get in touch with you in case there facts that they want to verify. You want the coverage to be complete and compelling. Give them the means to reach you.
A good media exposure coupled with strong advertising and promotional strategy can get you ahead of the game. Explore your options and plan ahead. You need to spend time and effort to see your plans to fruition.
If you cannot get the direct attention of the people, you can begin targeting the reporters. They have high public credibility and are mainstream players in the field of publicity. Strategic printing press kits is important to convince of how newsworthy you are. Once they believe that you deserve a place in their paper or a time slot in their prime time broadcast, you have huge awareness factor already.
These kits will be vital in publicity and as such, you need to prepare. You have to plan ahead of time as to the content that you have to include. You would not want to burden reporters as well with information which are not directly related to the venture that you want them to cover. Be specific and informative. They want clarity, not generalization. Let us take a look at the basic things that should be available on the kits.
First are the facts about your company. If you are a big company, then you can say that major media entities already have a file information about you. However, if you are a small or a beginning company, you should grab this opportunity to introduce yourself well. You may include a short history of your company, the people who started it. Anything that you believe is compelling about your business should be included here.
Second is the highlights. Being informative does not mean that you need to divulge everything. What is important is you focus to the central message that you want to say. Remember that people have a limited attention span so you have to be able to convey your message, fast and effective in the first few seconds of the report.
Previous news reference. If your company has been mentioned by a previous news portal, then include it. If you have some notable online review about your products, the use it as reference. This will help reporters get to know you better in case it is their first time hearing about you.
FAQs. Scheduling a one on one interview with various networks may not be possible given your own tight schedule. In this case, provide beforehand some FAQs that you think must be included on the report or you think the reporters will want to know. Of course, this has to be related to the current project that you are introducing.
Contact information. This is pretty obvious, but there are still some companies who fail to provide this salient information in their press kits. You need this so that the reporters can get in touch with you in case there facts that they want to verify. You want the coverage to be complete and compelling. Give them the means to reach you.
A good media exposure coupled with strong advertising and promotional strategy can get you ahead of the game. Explore your options and plan ahead. You need to spend time and effort to see your plans to fruition.
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