Methods Of Brochure Printing That Is Eco Friendly

By Christopher Bailey


The impact of a business on the environment should be an important consideration for any entrepreneur. The printing industry is one of those that have come under intense pressure to make adjustments in various process which have traditionally resulted in environmental degradation. Customers are increasingly becoming more concerned and are now expressing themselves by opting for products causing the least damage to the environment. There are a number of ways through which brochure printing that is eco friendly can be achieved.

Traditional methods have used inks derived from petroleum products. These petroleum based inks produce what are referred to as organic volatile compounds which are extremely harmful to the environment. They react with environmental gases and lead to smog formation. Smog is a well-known environmental hazard and may even trigger asthmatic attacks. Consider using vegetable based alternatives which have proved to produce quality prints as well.

You will have two choose the paper needed carefully. Your options include virgin and recycled paper. Virgin paper is that which has not been used before. Increased use of virgin paper directly affects the environment due to the need to cut more trees. Recycled paper, in contrast, has been manufactured from paper which was previously put to other uses. It not only causes less environmental damaged but is also associated with lower production costs.

Water is an important natural resources which should be used carefully. Without recycling, estimates indicate about 65% of water used in a printing firm goes to waste. Adopt a water recycling system in which as little water as possible is used. Efforts should also be made to ensure effluent is well treated so that it does not pollute the water reservoirs into which it is released.

Fossil fuels are a leading source of carbon emissions and their use should be minimized as much as possible. Efforts should be directed at replacing the petroleum based sources with the renewable sources (such as solar and wind). Replace old inefficient equipment with which which will give you the greatest output for every unit of electricity used. This can be done progressively over time.

There are two main printer types one can choose from. The analogue printer has been in existence for many years. While the cost per page is quite low, other costs such as those associated with making printing plates eventually inflate it. The digital printer is fairly new and is quickly replacing the analogue type. In spite of the higher per page printing cost, the quality of brochures is better.

Create a design which makes use of as very little paper as possible. You will achieve this by ensuring only the important information is captured on the brochure and any additional details are referenced. The benefits of such a design are two: a reduction in the cost of production and a lower demand for paper.

To implement a sustainable brochure printing process is not an easy task. It involves the entire supply chain; from the manufactures of raw materials to the end consumer as well as any intermediaries within the chain. The primary objective is reducing waste age and minimizing environmental degradation.




About the Author:



Popular Posts