Linkedin & Why Long Island Advertising Agencies May Recommend Original Content
If there's one thing that can be said about entertainment, specifically on the Internet, it's that original content reigns supreme. For anyone that needs further proof of this, all you have to do is look at LinkedIn, which has been said to acquire its own original video content in the future. To say that this is newsworthy, to say the least, as most people know LinkedIn to be a social network for professionals. This content push has the attention of Long Island advertising agencies across the board, and understandably so.
At the Information Subscriber's Summit in San Francisco, LinkedIn CEO Jeff Weiner said that the social media network is open to new, original video content on its platform. He mentioned that shows that were similar to "Shark Tank," which is on ABC, could do very well on LinkedIn given the content of said program and what LinkedIn's user base desires. This is just one example, but it certainly lends itself to a number of opportunities.
It's easy to see why this news would garner attention, but it's not like LinkedIn hasn't used video content before. In August, users on this social media network were allowed to record and post videos on their own feeds. Video is perhaps the most engaging form of content in the world, so it would make sense for LinkedIn to bring this feature to the forefront. One could make the argument, then, that the move to original content and programming would be the next logical step.
It's not like original programming wouldn't perform, either, as other services have exclusive shows that perform well. If you look to Netflix, which is one of the most popular services that a Long Island advertising agency can draw attention to, it boasts a tremendous roster that includes "House of Cards," "Orange is the New Black" and most recently, "Stranger Things." It's a simple matter of how this content is distributed and marketed, which can be left to reputable agencies like fishbat.
Even though there aren't any concrete plans for LinkedIn original video content, it can't be denied that there is interest in the idea. Furthermore, it can only help the social media platform for networks in the long term. Not only will users be able to enjoy new content that can't be found anywhere else, but LinkedIn may see greater engagement from its audience at large. This may only be a concept now, but who's to say that it can't start to take form in the future?
At the Information Subscriber's Summit in San Francisco, LinkedIn CEO Jeff Weiner said that the social media network is open to new, original video content on its platform. He mentioned that shows that were similar to "Shark Tank," which is on ABC, could do very well on LinkedIn given the content of said program and what LinkedIn's user base desires. This is just one example, but it certainly lends itself to a number of opportunities.
It's easy to see why this news would garner attention, but it's not like LinkedIn hasn't used video content before. In August, users on this social media network were allowed to record and post videos on their own feeds. Video is perhaps the most engaging form of content in the world, so it would make sense for LinkedIn to bring this feature to the forefront. One could make the argument, then, that the move to original content and programming would be the next logical step.
It's not like original programming wouldn't perform, either, as other services have exclusive shows that perform well. If you look to Netflix, which is one of the most popular services that a Long Island advertising agency can draw attention to, it boasts a tremendous roster that includes "House of Cards," "Orange is the New Black" and most recently, "Stranger Things." It's a simple matter of how this content is distributed and marketed, which can be left to reputable agencies like fishbat.
Even though there aren't any concrete plans for LinkedIn original video content, it can't be denied that there is interest in the idea. Furthermore, it can only help the social media platform for networks in the long term. Not only will users be able to enjoy new content that can't be found anywhere else, but LinkedIn may see greater engagement from its audience at large. This may only be a concept now, but who's to say that it can't start to take form in the future?
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