What Is The Mistake Content Marketers Are Making With Nofollow?
Google's algorithm is constantly being tweaked to meet the needs and wants of their search engine and making sure it is based on merit. With the addition of the 'NoFollow' tag that ensures paid links do not become a source of higher search engine results, it has become difficult to move forward with content marketing. At least, this is what certain content marketers are trying to profess, but it could not be any further from the truth. Content marketing is more than just these paid links and lets take a glance at how this is a reality.
What value does a sponsored link provide if the PageBoost rank is irrelevant? It is common knowledge that brands only use online promotions to increase their rankings in the search engines. When marketers focus all of their time and energy on SEO efforts, they miss out on the bigger issue at hand. The new type of SEO is not only about search engine results and traffic generation, revenue and engaging the brand is also very important.
Something else which the no follow links help out is they tend to help avoid spammers from taking over a website. Since the no follow links are not going to help get websites ranked, the spammers tend to avoid posting to these websites. So the search engines will also hold the sites in higher regard because of this aspect as well.
What Is Nofollow?: A nofollow attribute that is contained in a link signal Google remove that link from the internet. A website's position is based on the links that are in a website. This attribute was created to prevent links that were considered spam from influencing a website's rank in the search engines.
It can almost become insulting to try and deceive the target market and lead to reduced traffic because the content should be professional and well put together. The days of winging it and going with anything are long gone.
What value does a sponsored link provide if the PageBoost rank is irrelevant? It is common knowledge that brands only use online promotions to increase their rankings in the search engines. When marketers focus all of their time and energy on SEO efforts, they miss out on the bigger issue at hand. The new type of SEO is not only about search engine results and traffic generation, revenue and engaging the brand is also very important.
Something else which the no follow links help out is they tend to help avoid spammers from taking over a website. Since the no follow links are not going to help get websites ranked, the spammers tend to avoid posting to these websites. So the search engines will also hold the sites in higher regard because of this aspect as well.
What Is Nofollow?: A nofollow attribute that is contained in a link signal Google remove that link from the internet. A website's position is based on the links that are in a website. This attribute was created to prevent links that were considered spam from influencing a website's rank in the search engines.
It can almost become insulting to try and deceive the target market and lead to reduced traffic because the content should be professional and well put together. The days of winging it and going with anything are long gone.
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