Bob Jain & Reasons Why Netflix's Price Elevation Works
It was reported, some time ago, that Netflix would be increasing its subscription fee. Once a service that went for $7.99 on a monthly basis, it will soon go up to $8.99 every month. It was a move that drew the ire of a number of Netflix supporters and it is understandable as to why. Many consumers have been loyal to the brand and a move like this, at least at the onset, does not seem to be appealing. However, is it possible that this move is actually for the best?
Keep in mind that Netflix once stated that its monthly rate of $7.99 would be around for a long time to come. Of course, a "long time" is pretty subjective, since everyone has a different viewpoint as to what exactly this means. With that said, there are reasons to support this price elevation on the price of Netflix, even if there are fans who do not agree with it. Here are just 3 reasons why the price elevation in question might actually work well in the long term.
It is likely that a price increase can also increase the amount of content offered by Netflix in the future. After all, in order for Netflix to keep customers on after the initial price hike, they have to be able to make it worth it. An increase in content can help, without question, seeing as how users sign up because they want to access a tremendous wealth of movies and television shows alike. This could be one of the first steps, taken by Netflix, in order to silence the naysayers.
Secondly, Bob Jain can support the idea that this might actually bring competition to the forefront. After all, Netflix seems to be competing with a few companies on the streaming video front, Hulu Plus being arguably the most prominent example. What if Hulu Plus decides to lower its own monthly rate in the future, potentially drawing in former Netflix customers? This can create even greater competition in this field, as names along the lines of Jain could attest to.
around for the long term.- Finally, one of the reasons why it's important to support Netflix's price increase is because consumers are still attaining a good deal. Even at $8.99 a month, users have access to a tremendous amount of original content as well, one of the more popular names being "Orange is the New Black," which is approaching its second season as of this writing. If people want to watch the show, they have to watch through Netflix. The exclusive properties come together as a strong reasons why this price hike should be supported.
Keep in mind that Netflix once stated that its monthly rate of $7.99 would be around for a long time to come. Of course, a "long time" is pretty subjective, since everyone has a different viewpoint as to what exactly this means. With that said, there are reasons to support this price elevation on the price of Netflix, even if there are fans who do not agree with it. Here are just 3 reasons why the price elevation in question might actually work well in the long term.
It is likely that a price increase can also increase the amount of content offered by Netflix in the future. After all, in order for Netflix to keep customers on after the initial price hike, they have to be able to make it worth it. An increase in content can help, without question, seeing as how users sign up because they want to access a tremendous wealth of movies and television shows alike. This could be one of the first steps, taken by Netflix, in order to silence the naysayers.
Secondly, Bob Jain can support the idea that this might actually bring competition to the forefront. After all, Netflix seems to be competing with a few companies on the streaming video front, Hulu Plus being arguably the most prominent example. What if Hulu Plus decides to lower its own monthly rate in the future, potentially drawing in former Netflix customers? This can create even greater competition in this field, as names along the lines of Jain could attest to.
around for the long term.- Finally, one of the reasons why it's important to support Netflix's price increase is because consumers are still attaining a good deal. Even at $8.99 a month, users have access to a tremendous amount of original content as well, one of the more popular names being "Orange is the New Black," which is approaching its second season as of this writing. If people want to watch the show, they have to watch through Netflix. The exclusive properties come together as a strong reasons why this price hike should be supported.
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