A Look At The Aging Elderly Gerontology Retirement Amazon Affiliate

By Jerry Sullivan


Today, folks are living longer and healthier and need to plan for a long retirement period. In the 1980s and 1990s, retirees needs were very different than today. There are a variety of resources designed to address the financial needs of older adults as they move through retirement. There are many resources in various categories like Aging Elderly Gerontology Retirement Amazon Affiliate.

Many companies that are not in the traditional discipline of aging are now recognizing the value of the gerontologist in this aging society. Companies are beginning to see the importance of those educated in the field. Corporations, as well as smaller businesses, are creating and adapting their goods and services to market them to the older consumer. As this process continues they are calling on the expertise of the gerontologist.

Tapping into the knowledge a gerontologist has to offer aides businesses in avoiding stereotypes and misunderstanding about older adults. The benefit of hiring a gerontologist is becoming more valuable as consumers age. Companies have begun to see the potential for marketing to the older consumer. Strategies for marketing to the older population is quite different than those utilized with any other group.

Gerontology is a relatively new discipline that often is confused with geriatrics. Geriatrics manages the medical issues of older adults while gerontology focuses on the behavioral, biological, and social study of aging. The gerontologist sees the elderly person as an individual and understands that they do not appreciate being labeled a senior citizen. In addition, they are not products that are being obviously marketed to the senior population. Marketing specialists that are in their 30s mistakenly believe they understand the older adult.

Conventionally, opportunities for employment for gerontologists have been limited to various fields of aging. These areas include retirement housing, senior services, and long term care. These limitations are changing. As an example, gerontologists are being employed in investment and insurance firms.

Even the field of technology is using the knowledge of the gerontologist to improve products for the older customer. They are conducting research with their users that are in their 80s and 90s to make certain that their needs are being met. When the companies listen to the older consumer they can create the products that work for them rather than having them adjust to technology.

Specifically designed tables for older consumers work because they are created with the exclusive needs of the elderly in mind. Knowledge is provided by the gerontologist so that businesses in various fields are given a competitive edge. Older consumers are forcing businesses to investigate ways they can change products and services to help empower seniors and their family. Gerontologists have a clear understanding of the wants and needs of older consumers.

Gerontologists have the knowledge and training to better serve the older consumer. Financial services such as wealth management firms, investment companies, banks, and insurance companies are targeting the older adult market. Employing gerontologists should be the practice in every field, including the medical field. While doctors and nurses may work with older adults, they see them from a medical standpoint and do not always see the social, biological, and psychological view.




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