Shining The Spotlight On The Tobacco Industry

By Julie Gerlach


At the same time that the FDA provides their proverbial spotlight dedicated to the electronic cigarette industry, the Federal Trade Commission is increasingly becoming centered on the advertising claims made by manufacturers. Mainly, the FTC is fascinated in claims made that electronic cigarettes are a safe alternative to traditional cigarette smoking.

Simply visit any dependable electronic cigarette website, just like the one belonging to the above mentioned Bull Smoke brand for instance, and you will then find scores of disclaimers which electronic cigarette companies are required by their respective compliance departments to show. Despite some reputable testing that suggests that there is also a benefit to electronic cigarette use over conventional tobacco, there admittedly hasn't been adequate scientific tests carried out that prove that electronic cigarettes are healthy or maybe less harmful when compared to smoking cigarettes.

However, recent separate research from Boston University has figured that electronic cigarettes are actually certainly safer than their tobacco counterparts. So this begs another question -- why is there some sort of crusade against this brand new and probably less dangerous technology?

Big Tobacco and also electronic cigarettes

These past few decades haven't been kind to the tobacco industry. After the damaging flurry of lawsuits from a number of US states, as well as the ensuing tightening of legislation at both the state as well as federal levels, it culminated in the Family Smoking Prevention and Tobacco Control Act of the Obama Administration.

The publishing is clearly on the wall for Big Tobacco. Sure, they've got promising emerging markets in much less developed nations where they can expand, despite hostile legislation. Nevertheless, if they want to prosper in the western hemisphere, they will have to check beyond traditional tobacco.

They are definitely exploring the possibilities offered by smokeless alternatives like snuff and also snus in the European markets. However, the rise in popularity of electronic cigarettes has put the major players in a very sure quandary.

If you can't beat them, eat them all!

Electronic cigarette technology is a product that is obviously hostile to Big Tobacco's already flagging interests in the tobacco market. The one that contributes to the speeding of the decline on their global sales numbers.




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