Site Selection Services For Business Expansion And Relocations

By Lucille Lamb


The success of any kind of business depends to a large extent on the choice of location, which in turn requires site selection services provided by an acknowledged industry expert. There are an enormous number of variables which need to be matched against potential sites. The one that is ultimately chosen has to be able to support the client's plan for growth, business processes, corporate policies and their vision.

Site selection consultants tend to follow data-driven methods when they are asked to find a new location for a business expansion or relocation. The company's customer base, its target market and the type of operations at the new facility are the deciding factors when it comes to choosing the general region. Databases of available properties in the region are then scanned to narrow it down to a few specific sites that match the company's requirements. The consultant can then conduct site visits to take a first-hand look at these sites.

The exact process to be followed varies based on the sector. The search for a new franchise spot for retail operations and restaurant chains is very different as compared to finding the ideal location for a data center. However, many issues that need to be dealt with are pretty much the same.

The business climate is among the most important aspects, and matters to all kinds of businesses. It doesn't mean limiting the search to locations offering low taxation and minimal red tape. In this case, it means engaging in negotiations with local and state officials and the economic development agencies representing the region in order to secure incentives for the project.

The project's chances of success will be much higher if the company is able to secure the maximum possible tax credits, abatements, exemptions, grants, loans and other forms of support for the project. Handling these negotiations is one of the most important tasks the site selection consultant will perform. They have to seek bids from different cities and states willing to offer incentives, and then negotiate until there is a match between the offered incentives and what the client expects.

The availability of a talent pool and skilled workers is another critical consideration. This requires an existing cluster that supports a supplier network and nurtures innovative startups, along with the presence of universities and other institutions providing higher education. The quality of life and cost of living also make a difference, since these will help the company attract employees and retain them.

A location offering the best recruitment possibilities can be unearthed using a supply and demand analysis of the labor market. It helps if the incentives package includes funding and support for hiring employees and workforce training. Officials handling the negotiations can involve local universities and get them to offer a training program that will provide a steady flow of skilled workers.

Easy access to transportation networks including highways, rail, airports and shipping ports is also a critical part of the equation for companies with complex logistical needs. Other factors to be considered include availability of shovel ready sites, energy reliability and low-cost power, water supply, etc. The bottom line is that finding the perfect business location is a critical and complex process, and requires site selection services provided by a firm with lots of experience and contacts.




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