The Combination Of Twitter And Amazon & The Work Of An Online Marketing Company

By Rob Sutter


With so many marketplaces to take into account, as far as the online world is concerned, I have no doubt that Amazon stands out. The amount of items to be seen is tremendous, to say the least, and the fact that the prices are especially attractive cannot be overlooked. To me, Amazon is the perfect example to look to when it comes to the increased level of appeal of online shopping as opposed to retail. Any online marketing company, though, should look at Amazon and how it has worked with Twitter.

It was announced this past Monday that Amazon and Twitter would be working together with the idea of accessibility in mind. For those who do not know, Twitter users will now have the ability to add items to their Amazon shopping carts through the social media site in question. By replying to Amazon product-featured tweets - with the hashtag #AmazonCart included - that particular product will show up in their carts. Of course, both an Amazon and Twitter account have to be linked in order for this to work.

One of the first thoughts that I had, in response to this news, is just how handy this particular application can be. Users desire accessibility when it comes to various apps, whether they are designed for social media or shopping purposes. The tandem of Amazon and Twitter is an interesting one on paper and it seems to work well in execution. A partnership such as this, in my view, is one that can only help both names in the long term; any online marketing company would be able to agree.

As firms along the lines of fishbat will be able to tell you, e-commerce is practically essential in this day and age. More and more people are moving away from buying items in retail - whether it's a matter of price, accessibility - or what have you and Twitter saw the appeal in a move such as this. When people purchase items over the Internet, if it isn't eBay, an online marketing company may turn to Amazon for said purpose. This can only benefit those with Twitter accounts in the long term.

With all of this said, isn't it clear why a feature like this has so much potential to take into account? Users want accessibility - this goes without saying - and companies have recognized that they have to tailor their efforts to accommodate this. The partnership of Amazon and Twitter is one that fits this mindset perfectly. It's a method that deserves to be continually utilized and, if this is the case, I have no doubt that even more improvements will be made as time goes on.




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