Company identity Can uniforms help.

By Alex Jones


Let us start from a story to explain the topic of the culture of company. Following testimony is that of a leader of a company lately created by the mixing of two industrial companies:" When I need a new part, I can ask someone of the company to work on it: he'll return in his office and I won't re-examine it for 2 months but he'll return with a file of 2,5kg containing all of the plans, sketches and drawings showing how possible it is for a machines making it possible to produce it, the workshops and the new factories to install the machines. Vis-a-vis this same problem, somebody of the company B straight away will seek under treating in the yellow pages of the index.

This history characterizes well the culture of company like a manner specific to the company to respond to the issues. The concept of culture of company isn't recent. For a considerable time the heads of undertaking attempted to make a" spirit house", characterizing the specificity of their know-how with respect to the concurrent corporations.

In this first observation, the culture of company makes it possible a conglomerate to dissociate those which surround it , however , this idea touches the inside even of the company. The company is, indeed, a sector of conflicts and tensions between 1 or 2 pro cultures, regional, even national.

This economic community and social heterogeneous with need for cohesion to function in an optimum way. The culture of company, including the uniforms contributes to a common vision of all the staff who compose this community. In a first part, the definition of the culture as its formation will be studied beginning from contemporary analyses.

Then, in a second part, this file will approach the implication of the culture of company in management. Lastly, and in last part, the management of a company will illustrate a real example of application of culture of company. To conclude, a point will be on the application of a culture of company.




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