Turn Video Marketing Into Your Next Success Story

By Valentino Crawford


Nowadays, video marketing is becoming one of the most popular forms of marketing. As long as you have a camera, you can do it too. High speed Internet makes video sharing a snap. If video marketing interests you, here are some things you ought to know.

If you want to make a video to market your product, you should make it short and sweet. Most folks lack the ability to focus for long periods, so you need to give them what they're looking for in a concise manner. If you want to have a long video, do not make just one. Split it into a series.

As with most marketing mediums, you are only given a brief time period in which to captivate your audience. You need to get their attention in the first few seconds. This is the place to have a unique perspective and hook the viewer.

You should include screenshots of your web pages in your videos. This allows users to see the setup of your website. Screenshots also do great in how-to videos. Just make a screenshot of your site and then get them onto your videos by using software programs.

You have a limited amount of time to capture the attention of your viewers. The initial 15 seconds are the make or break period. You should use an unusual perspective or hook to draw them in for the duration of the video.

Don't take your eye off the ball when you're shooting your video. When you don't prepare it is easy to chase rabbits. Try creating an outline of how the video is going to go, and stick with it if you find yourself getting distracted. Stick to the topic and it will turn out great.

If your customers are having trouble using a product, then you should make a video to instruct them on proper usage. You won't just be giving information to customers but attracting new customers, also.

When you go to any public event, such as trade shows or conventions, take a camera with you. Opportunities to interview niche experts will present themselves. Plus, viewers may find footage of the event interesting. If you are offering a speech, always have it recorded.

Each and every video should include a clear call to action at some point. Let your viewers know where they can get your products. Make sure you explain the next step clearly and concisely so that your viewers can quickly respond to your call to action. You should end each clip on a powerful note that includes a call to action.

If you aren't good at making videos, let others do it for you. Hold a video contest that offers prizes. People will want to want to get their video out there!

Now that you have mastered the basics of video marketing, it is time to start coming up with your own videos. Don't stop here, however. There's so much to learn! As you learn, your videos and campaigns will improve.




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