Some Helpful Guidelines For Effective Vinyl Banner Printing

By Karen Collins


It's a very last minute move that's been forced upon you and one you're none too happy about. In less than two weeks you are going to be forced to move your store about five blocks away. It is debatably a better location and the kind of move you were probably going to be seriously considering in a year's time, but that doesn't alter the fact that many of your clients will only find out about the move whenever they next turn up at the door.

Had you known you'd have, of course, been telling customers for the past three months. Thankfully you have a decent amount of word-of-mouth business and a fairly healthy facebook page. As a concession from your current landlord (in an attempt to avoid possible legal action) he has agreed to let you hang a large vinyl banner from the side of the building for six weeks - a vinyl banner for which he will foot the bill.

As time is of the essence, you went online looking for a good banner printing service and almost immediately found a number of very promising looking online banner printing websites. It looks as though this is going to be easier than you thought. Now you need to make the most of opportunity; here are a few things to keep in mind.

## Select the right font

If this is the 1st time you've had vinyl banner printing carried out you will need to know that typeface is an important consideration. Your banner ought to be taken in at a glance. Which means that the font or typeface you use must be exceptionally legible. Avoid using intricate script fonts, or fonts that are too thin, or too quirky. A plain bold font, preferably set in all block capitals, is probably going to be your most suitable option. Avoid the urge to match the font of the banner to the font used on your store sign unless that font happens to be incredibly easy to read.

## Keep it brief

It isn't going to matter that you are obtaining a gigantic banner on your landlord's dime. Keep the message as brief and on target as possible. Again, you would like passersby to be able to take in the message without so much as breaking stride. If you have a great logo by all means make use of it but confine the text to the absolute essential data.

## Choose bold colors

You want your banner to really 'pop' against the wall from which it's hung, and you also want the text to 'pop' against the background of the banner itself. The text color and background color need to present a strong contrast while being easy to read. Remember that a dark text set against a light background is more legible than the reverse.

## Consider the necessary hardware

Whenever you are ordering vinyl banner printing, you always have to be aware of how and where the final product is going to be displayed. If your banner is going to be hung on the outside wall of a building it is going to require metal grommets on all four corners to accommodate the ropes and cords needed to secure it. If it is a large banner you might also want to consider a few wind silts to prevent an errant wind from tearing it down

Vinyl banner printing generally is a highly reliable means of communication when properly executed. Bold colorful vinyl banners are compelling and persuasive and, if well placed, produce a tremendous impact. With due consideration of your choices there is no reason why you can't end up with an effective vinyl banner produced and displayed in no time.




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