Quality brings a bottle product success
My friend made a quick trip to her favorite beauty store the other night when she realized her bottle of the best shampoo ever was empty. Upon arriving at the store her dreams were crushed. Hanging on the door was a sign that read "out of business". Don't leave your customers behind. Keep reading to learn how to maintain business in a difficult economy.
My experience, I mean, my "friend's" experience is not uncommon. Things are tough in this economic climate; many of us are finding our favorite hangouts, restaurants and even full specialty stores deserted over night. Your quest to find the right bottle won't matter if you aren't equipped to lead your business through a financially pressing time.
An article in the November issue of GCI Magazine, Price vs. Value: Packaging's Role, by Craig Sawicki covers a few brief guidelines to keep in mind when marketing a bottle product in bleak economic periods.
Give 'em a bang for their buck! Money may be tight, but people are still willing to spend it, as long as it's a valuable product. A hefty price tag on a bottle of product is expected to translate to an experience that at least matches if not surpasses the price paid. Shoppers recognize quality. Offer it to them and they will scoop it up.
Never cut bottle quality. Anytime money is tight, as humans, our instinct is to cling to what funds we have and minimize extra spending whenever possible. This might not be the best path to take when trying to keep your bottle product alive in a struggling market. Consumers will notice the quality and value of your product and choose you over other bottle products that have been cheapened.
It's about the little extras . Here's where things get tricky. Though logically you should scrimp and save, nothing sets a quality product apart than an extra feature. It may seem counter-productive to spend extra money on production, but profits generated from a little bottle add-on will far outweigh initial costs. Consumers see a helpful accessory (a scoop included as a bottle counterpart, in the article) as a little something special for them, from your company. If that doesn't reaffirm quality and money well spent then I don't know what will.
Shoot for the middle. The moral of the story is, find a nice place in the middle of the bottle product's spectrum. Don't drop prices to sell product, but end up losing money in the long run. And don't do the opposite, cut production down to the bare minimum costs and expect to sell a watered-down product and retain a shining reputation. Luckily, you don't have to experience either of these scenarios. Prices and costs will have to be adjusted, but do so subtly. Keep the quality of the product high and you'll keep your customers.
Being a business owner is a special calling. Not everyone can handle it. Things will get tough from time to time, but always keep quality in mind. As long as your bottle product is the best value for the money spent, customers will continue to choose you over inconsistent competitors.
My experience, I mean, my "friend's" experience is not uncommon. Things are tough in this economic climate; many of us are finding our favorite hangouts, restaurants and even full specialty stores deserted over night. Your quest to find the right bottle won't matter if you aren't equipped to lead your business through a financially pressing time.
An article in the November issue of GCI Magazine, Price vs. Value: Packaging's Role, by Craig Sawicki covers a few brief guidelines to keep in mind when marketing a bottle product in bleak economic periods.
Give 'em a bang for their buck! Money may be tight, but people are still willing to spend it, as long as it's a valuable product. A hefty price tag on a bottle of product is expected to translate to an experience that at least matches if not surpasses the price paid. Shoppers recognize quality. Offer it to them and they will scoop it up.
Never cut bottle quality. Anytime money is tight, as humans, our instinct is to cling to what funds we have and minimize extra spending whenever possible. This might not be the best path to take when trying to keep your bottle product alive in a struggling market. Consumers will notice the quality and value of your product and choose you over other bottle products that have been cheapened.
It's about the little extras . Here's where things get tricky. Though logically you should scrimp and save, nothing sets a quality product apart than an extra feature. It may seem counter-productive to spend extra money on production, but profits generated from a little bottle add-on will far outweigh initial costs. Consumers see a helpful accessory (a scoop included as a bottle counterpart, in the article) as a little something special for them, from your company. If that doesn't reaffirm quality and money well spent then I don't know what will.
Shoot for the middle. The moral of the story is, find a nice place in the middle of the bottle product's spectrum. Don't drop prices to sell product, but end up losing money in the long run. And don't do the opposite, cut production down to the bare minimum costs and expect to sell a watered-down product and retain a shining reputation. Luckily, you don't have to experience either of these scenarios. Prices and costs will have to be adjusted, but do so subtly. Keep the quality of the product high and you'll keep your customers.
Being a business owner is a special calling. Not everyone can handle it. Things will get tough from time to time, but always keep quality in mind. As long as your bottle product is the best value for the money spent, customers will continue to choose you over inconsistent competitors.
About the Author:
A bottle is worth more than it seems. Read Kayla Holman's article about how bottle items can retain value in a tough economy.