Increased Profits With More Sales On The Backend

By Glenn Rosa


The best way to take advantage of backend marketing, or selling, is to bring people in the front door with a product and then implement your strategies. This is something almost anyone can do, and it is not hard to put into practice, either. The concept is stupid simple - bring people into your sales and marketing funnel, keep them there and sell them high quality products over and over. All the first front end product is for is to bring people into the fold. But do not worry because soon enough you will begin to see the fruits of your labors.

These people are almost ready to become a warm prospect, so they are very open to selling something to them. What all that means for you is that your job of converting them has just become a whole lot easier. How often you make additional offers to them is up to you, but you do not want to overdo it with too many, too soon. You can keep your offers in people's minds by always keeping some offer links in your email signature.

Remember, once someone buys from you, they are an asset to you; they're your valuable customers. So send out a thank you mail and let them know how valuable they are. Do not be shy about asking people how their experience was with your business. It's genuine courtesy from your end, which just goes to show your concern for your customers. You don't have to do this immediately, it can be done even a week later. Along with the mail, you can attach information about your backend products. This approach has the effect of helping them to be more relaxed and therefore receptive to your backend.

Have the willingness to employ some creative thinking and approaches with your backend marketing. Try to make your customers feel special in some way, and you can send them ecards on holidays but be careful about certain holidays. If you feel like doing so you can host special sales and make them aware of it if you send some kind of ecard, etc. You do not want to create a bad impression, so make a really good offer to them in these gestures.

There are few things that can have the kind of dramatic impact on your bottom line like backend selling. The concept is really easy - keep moving your proven buying customers through your marketing funnel and selling them higher ticket products. Once they start buying, if you continue to make them quality offers then they will continue. This is the exact formula that the professional marketers use to make millions.




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