The importance of the first page in business websites

By Mathew Hussey


Making a professional website is no straightforward task, as there are some significant things to think about while creating one. The default home page should contain all of the important points like the specific business details, links to proper contact address of the company and the associated services the company offers. For example, regard you are building up a site for a legal firm. The menu should highlight the various services they provide like civil cases, criminal cases, carelessness cases, and so on. The content should show the mission and vision statement of the organisation, if possible. They should also highlight any latest achievements or awards given to the firm.

Likewise, unnecessary ads and affiliate links should be avoided in the main page to make folks truly interested to see portal. If there are too many graphical ads and sponsored advertisements, they're going to start doubting the reliability of the products sold. Almost all of the professional sites don't have even one such advert.

They just function as a face of the company listing the numerous services, giving details about the trade, and facilities like creating demo accounts if it's a trading side or a programme to upload your photo and try the jewels displayed if it's a jewellery site.

Give ample importance to the loading time of the page. Don't add too many flash graphics or videos. No client has enough patience to attend long enough for all of the gimmicks to load. Also avoid promotional promos turning up in this time. Give much importance to security. All of the best professional websites cope with valuable buyer data like their pan card number and deposit account number details. It's very important to protect the site from hacking to ensure smooth flow of the trade.

Details about any green initiatives the company is taking, their ISO certifications, special paper references if any, all should be displayed in the homepage. Don't stuff them to make it too promotional. But , display them utilising the expertise of the good graphic designer in a way that it does not boast too much and also doesn't fail to capture the attention of the viewers too.




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