Life of a Salesman: Selling Someone Anything, From Kettlebell Exercises to a New Car
As a customer, I know all about pinching pennies, clipping coupons, and how to avoid buyer's remorse. At the same time, I know that I'm susceptible to smart sales techniques. Over the years, I've been fortunate enough to meet some truly gifted salespeople and also know some people who fall flat when trying to make a sale. From celebrity endorsements to big discounts, everyone trying to sell a product has a tactic. But from the eyes of a consumer in today's economy, there must be a real reason why I'm investing in anything from a new pair of shoes to equipment to use with the kettlebell training class being offered at my gym. So what are some smart ways to influence someone to brush the dust off their wallet and invest in kettlebell exercises, a new car, or a new pair of jeans when so many people are trying to spend smart?
What to learn here is that marketing a product as far more than, simply, a product is the key. Whenever I step foot into a retail store, I want my investment to truly count. Kettlebell exercises, for instance, shouldn't be viewed as only an option to get into shape. Rather, I want to learn about how this can change my lifestyle while toning my body, which is something that fitness authorities like Lorna can claim. Money should be put into objects people want to buy but, more importantly, seen as investments rather than mere products.
I don't know about anyone else, but it's been a long time since I've been able to make any sort of impulse buy. Every day, I pass by hundreds of things I could be buying because I only fancy it. Emphasizing necessity is crucial when it comes to purchasing and also selling. I want to know that buying a new set of weights and applying the kettlebell workout is something that I need if I want to be living a healthier lifestyle.
One important aspect to make note of for buyers is that personal importance can make all the difference. We live in a world where everything either feels synthetic or repetitive so it's important to make certain that the customer feels important. They want to be unique and when they're fed the same old pitches as everyone else, a personal feeling is lost. When selling items to someone else, a customer wants to feel like the worker is granting them a sense of familiarity and even the cheapest spender may be comfortable putting funds down.
There's the old saying pertinent to customer service that declares: "the customer is always right." For any person who's ever dealt with customers, you know that this might not consistently be the case. However, whether you're working in a department store, restaurant, or for a major company, taking a few things into consideration might help cement a sale. By putting yourself into the customer's shoes and taking things like necessity, personal connection and long-term thinking into consideration, you're more likely to get the job done. We live in a society where people are spending cautiously, but with the right pitch - anything can be turned into a valuable investment.
What to learn here is that marketing a product as far more than, simply, a product is the key. Whenever I step foot into a retail store, I want my investment to truly count. Kettlebell exercises, for instance, shouldn't be viewed as only an option to get into shape. Rather, I want to learn about how this can change my lifestyle while toning my body, which is something that fitness authorities like Lorna can claim. Money should be put into objects people want to buy but, more importantly, seen as investments rather than mere products.
I don't know about anyone else, but it's been a long time since I've been able to make any sort of impulse buy. Every day, I pass by hundreds of things I could be buying because I only fancy it. Emphasizing necessity is crucial when it comes to purchasing and also selling. I want to know that buying a new set of weights and applying the kettlebell workout is something that I need if I want to be living a healthier lifestyle.
One important aspect to make note of for buyers is that personal importance can make all the difference. We live in a world where everything either feels synthetic or repetitive so it's important to make certain that the customer feels important. They want to be unique and when they're fed the same old pitches as everyone else, a personal feeling is lost. When selling items to someone else, a customer wants to feel like the worker is granting them a sense of familiarity and even the cheapest spender may be comfortable putting funds down.
There's the old saying pertinent to customer service that declares: "the customer is always right." For any person who's ever dealt with customers, you know that this might not consistently be the case. However, whether you're working in a department store, restaurant, or for a major company, taking a few things into consideration might help cement a sale. By putting yourself into the customer's shoes and taking things like necessity, personal connection and long-term thinking into consideration, you're more likely to get the job done. We live in a society where people are spending cautiously, but with the right pitch - anything can be turned into a valuable investment.
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