How To Get Along With Google's Adsense Terms of Service

By Bridgette Garcia


When it comes to monetizing a website, Google AdSense is the first method most online marketers will think of. AdSense has a very sophisticated algorithm for placing ads on your site that are likely to be of interest to your visitors, which gives you the chance to earn something when the ads are viewed. One thing you have to make sure of, though, is that you adhere to all of the rules and terms of the Adsense program, or Google could ban your account.

One thing you do have to take care about is placing too many ad blocks on any one page. They have various criteria depending on the kind of format you choose for your ads. There is nothing wrong with placing other types of ads with Adsense, and in fact that is not a bad idea so you cannot be accused of having a made for Adsense site.

Don't be tempted to team up with other marketers, thinking you can make extra money by trading AdSense clicks with each other. However, if the same computers are frequently clicking on one another's ads, Google will soon see a pattern based on the IP addresses involved.

While your focus should always be on blending your ads into your pages, and not make them look like ads, you should take care that the ad elements don't get hidden into the background by making them the same color. You will see that you can customize certain features of the ad blocks, so just make the colors go well together rather than trying to hide anything. You can do a tremendous amount to achieve a high click through rate while staying well within the bounds of their rules.

All in all, Google AdSense can fuel your website with a long term earning power if you don't mess around with their regulations. The search engine giant is very firm when it comes down to maintaining quality and relevancy, and the strict measures taken by them clearly show that they aren't going to tolerate any kind of leniency when it comes down to their policies. So then it is clear that it is well worth your time to understand all their policies.




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