This Lead Generation Website Is On Call!
A lead generation website is one that inspires a visitor to make an inquiry or opt in to get more information about services and goods.
When setting up a new website for the needs of lead generation or evolving a site that hasn't got an opt-in box, consideration should be made when selecting an e-mail program.
There are many wonderful companies which will handle all your e-mails, these programs can be calibrated to send out a collection of pre written messages as fast as someone signing up. Mostly, you can decide on a double opt-in process to help protect both you and your prospects from getting penalized due to spam complaints. I have found that requiring prospects to confirm their request for more information, seriously reduces the amount of leads you'll ultimately get.
You may also wish to write your e-mails to provide quality content, not only a sales pitch. Think about it. How long do you stay subscribed to an email list that offers nothing more than a cold sales message every 2 days?
Consider also the information you ask for when you design your opt-in box. People do not like giving out too much information initially, so always get the subscriber's first and last names and you can also have a box for any other information important to your business. As an example, you could have a drop down box that lists the products on your site and from that you can find out particularly what information your subscriber is looking for. If you have six different products you can then build 6 different lists within your e-mail program and target info and other products specifically to those people.
Whenever you set up autoresponders or any kind of email campaign, it is vital that your mails are checked originally and checked once again. Many people aren't impressed by spelling mistakes and even more, will not read an email that is a mile long. Make your emails exact and to the point, written in short paragraphs, in easily digestible chunks.
Once your list has grown to a respectable size, you may send out a once per month newsletter, informing customers about new services and products you have added.
Address your customer by their first name, not dear customer as is frequently seen. Write your copy as if you're writing to a buddy, don't blind subscribers with get this or buy this, it turns people off. The best way of making a sale is by helping folks, by giving them topical information and anything free is always good, for example, an ebook.
Ensure that everything you send your subscriber is applicable and of value. If your unsubscriber list builds too fast, that may be a sure sign you are doing something wrong, though you will always witness some people who unsubscribe.
So, understand that your autoresponder and the mails you send out are at the heart of your lead generation website, you wouldn't have one without it. Spend a while changing and refining this facet of your system, don't just toss away some email pitches. Relate, build a relationship, ask for feedback and collaboration.
When setting up a new website for the needs of lead generation or evolving a site that hasn't got an opt-in box, consideration should be made when selecting an e-mail program.
There are many wonderful companies which will handle all your e-mails, these programs can be calibrated to send out a collection of pre written messages as fast as someone signing up. Mostly, you can decide on a double opt-in process to help protect both you and your prospects from getting penalized due to spam complaints. I have found that requiring prospects to confirm their request for more information, seriously reduces the amount of leads you'll ultimately get.
You may also wish to write your e-mails to provide quality content, not only a sales pitch. Think about it. How long do you stay subscribed to an email list that offers nothing more than a cold sales message every 2 days?
Consider also the information you ask for when you design your opt-in box. People do not like giving out too much information initially, so always get the subscriber's first and last names and you can also have a box for any other information important to your business. As an example, you could have a drop down box that lists the products on your site and from that you can find out particularly what information your subscriber is looking for. If you have six different products you can then build 6 different lists within your e-mail program and target info and other products specifically to those people.
Whenever you set up autoresponders or any kind of email campaign, it is vital that your mails are checked originally and checked once again. Many people aren't impressed by spelling mistakes and even more, will not read an email that is a mile long. Make your emails exact and to the point, written in short paragraphs, in easily digestible chunks.
Once your list has grown to a respectable size, you may send out a once per month newsletter, informing customers about new services and products you have added.
Address your customer by their first name, not dear customer as is frequently seen. Write your copy as if you're writing to a buddy, don't blind subscribers with get this or buy this, it turns people off. The best way of making a sale is by helping folks, by giving them topical information and anything free is always good, for example, an ebook.
Ensure that everything you send your subscriber is applicable and of value. If your unsubscriber list builds too fast, that may be a sure sign you are doing something wrong, though you will always witness some people who unsubscribe.
So, understand that your autoresponder and the mails you send out are at the heart of your lead generation website, you wouldn't have one without it. Spend a while changing and refining this facet of your system, don't just toss away some email pitches. Relate, build a relationship, ask for feedback and collaboration.
About the Author:
If you don't know how the lead generation process works, visit Steven Suchar's blog to find out how a lead generation website can lessen the 'hands on stress' in your business.