Cold Calling: Painful But Usually Necessary For Success As An Insurance Agent
Say the words "cold calling" to most insurance agents and they about straight away get a knot in their stomach and sweat beads on their foreheads. Not very many people enjoy cold calling for business. Nevertheless if you're an independent agent and are only receiving commission-based earnings, this is going to be a prerequisite.
There are one or two concepts that will help ease the pain of doing this and you can tailor these scripts for the types of clients you are endeavoring to reach.
Have a Niche
Don't simply pick up the phone book and call any person about anything. Plan to have a focused market and serve that particular customer. Usually for not that much money it is easy to get a list of names and addresses and sort by age group and location.
If you are focusing on long-term care and Medicare additions, narrow your list to those older than 55.
If you're targeting college planning hit the mid-forties to mid-fifties range.
For term life, you are going to need to hit 20s and 30s.
Script Ideas
You will want to modify your script for whatever market you have chosen. But no matter what it is, you will want to make certain that your script is short and sweet and get them interested quick.
Provide identification and company name, then right away commiserate by accepting they may hate to get calls out of the blue. But then ask if they have 30 seconds to allow you to elucidate why it is that you are calling. Many individuals will appreciate this and more often than not will enable you the 30 seconds to tell them what you need.
Counsel them that your firm makes a speciality of the niche you have chosen and you want to do a money review for them that will take about 20 minutes. Ask what day next week they might like to line up the appointment.
This is a short, simple way to reach folk. Remember, the 1st call is all about making the appointment. Your sale will come later!
There are one or two concepts that will help ease the pain of doing this and you can tailor these scripts for the types of clients you are endeavoring to reach.
Have a Niche
Don't simply pick up the phone book and call any person about anything. Plan to have a focused market and serve that particular customer. Usually for not that much money it is easy to get a list of names and addresses and sort by age group and location.
If you are focusing on long-term care and Medicare additions, narrow your list to those older than 55.
If you're targeting college planning hit the mid-forties to mid-fifties range.
For term life, you are going to need to hit 20s and 30s.
Script Ideas
You will want to modify your script for whatever market you have chosen. But no matter what it is, you will want to make certain that your script is short and sweet and get them interested quick.
Provide identification and company name, then right away commiserate by accepting they may hate to get calls out of the blue. But then ask if they have 30 seconds to allow you to elucidate why it is that you are calling. Many individuals will appreciate this and more often than not will enable you the 30 seconds to tell them what you need.
Counsel them that your firm makes a speciality of the niche you have chosen and you want to do a money review for them that will take about 20 minutes. Ask what day next week they might like to line up the appointment.
This is a short, simple way to reach folk. Remember, the 1st call is all about making the appointment. Your sale will come later!
About the Author:
At Top Pick Leads we know that the best final expense insurance leads and other insurance leads can be a tried and true staple of a successful insurance agent's business. They can lead to a profitable source of income or they can be a costly drain on your financial position. And is the reason why we have reviewed the big online Insurance leads providers. Come to our internet site now to discover who has the best annuity insurance leads online.